The Following star Kevin Bacon and his older brother Michael Bacon have teamed up with the American Egg Board to star in a new ad campaign, Wake Up To Eggs with the Bacon Brothers, to 'wake people up to the benefits of eating eggs'.

Kevin Bacon commented 'People really got a kick out of last year's campaign and this year, we wanted to make it a Bacon Brothers effort. Who better to continue waking people up to eggs than the duo who knows and likes eggs best. It's an unexpected and clever way to promote the incredible edible egg and have a little fun with our name in the process'.