L'Oréal Men Expert has announced Formula 1 racing driver Sir Lewis Hamilton and model Lucky Blue Smith as new global spokesmodels.

Hamilton has been named the face of Men's Expert HydraEnergetic, a range of anti-fatigue skincare for all skin types, while Blue Smith represents Men's Expert HydraPower, a moisturising skincare range for all skin types. Hamilton commented 'In my world, success is down to focus and efficiency. L'Oréal Men Expert has the same philosophy - and their high-tech products are made for men like me. I don't want to waste a second and I'm used to getting the result I want. I'm proud to join the L'Oréal Men Expert club'.