Boom Clap hitmaker Charli XCX has announced the launch of her own record label, Vroom Vroom Recordings - a subsidiary of Atlantic Records UK.

The singer commented 'Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness. The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music'. RIVRS and CuckooLander are the first acts to release new material via the label.