Guinness has unveiled a series of short films featuring artists including Rudimental, Lianne La Havas, Lady Leshurr and Foals, which follows the recent release of its ad, Intolerant Champion, which tells the story of producer John Hammond - 'an ordinary man who achieved the extraordinary'.
The three minute films explore the music producer's lasting legacy, as well as the musicians' own personal journeys to date. Rudimental commented 'Music is much more interesting and much more fun to make and listen to, when you're not limited by boundaries and that's what John Hammond taught us'.