Rimmel London has announced celebrity makeup artist Jo Baker as its newest official makeup artist in residence, and will teach fans around the world how to get the brand's signature UK street-inspired style using all the latest products from Rimmel London.

Baker commented 'Getting to work with Rimmel London is incredibly exciting. I'm a London girl myself, so to be playing such a large role in bringing the London look to the world is a huge honour. To me, London has always been the most inspirational city - it's got such an eclectic, distinctive vibe to it. It's like no other place in the world, and Rimmel London is the perfect brand to capture that feel'.