Italian model Mariacarla Boscono has been announced as Redken's new brand muse, following in the footsteps of Suki Waterhouse, Amber Le Bon, Jetta and Crystal Renn.
Boscono, who'll appear in a print and digital campaign for the Redken Styling collection, said 'I love to change my hair. I've been bleached blonde, had a pixie cut, a bob, bangs… I've had everything!'.