Dame Dame Helen Mirren has teamed up with Budweiser to create a 60 second anti drunk driving ad, Simply Put, which calls out to drivers to #GiveADamn and protect their own lives and others, to be shown during this year's Super Bowl.

Budweiser vice president Brian Perkins said 'We can all agree that driving drunk is a very bad idea, yet people still do it. If we're able to make one person think twice and not get behind the wheel, then this campaign has done its job. We care about our consumers, and we wanted to address the issue differently than anyone ever has before, in an effort to start as many conversations as possible and get people to make a plan.'