US model and author Crystal Renn has been announced as Redken's new brand muse, following in the footsteps of Suki Waterhouse, Amber Le Bon and Jetta.
Renn, who'll model the Redken Chromatics Ultra Rich professional hair colour product, said 'I was really excited when I found out I was going to work with Redken. It's a brand for a modern and confident woman, which is what I aspire to myself'.