Luther star Idris Elba has teamed up with multivitamin energy drink Purdey's for its 'Thrive On' 2016 campaign, which 'explores, celebrates and inspires people who have the courage to follow their own path, who value a life built on experience and discovery, and who continue to strive to better themselves'.

Elba commented 'I feel passionate about this partnership with Purdey's because I've always been a strong believer that you're in charge of your own destiny. Life is full of possibilities that are ours for the taking, and I'm looking forward to inspiring people to start thinking and acting in new ways, to really thrive, because no matter how far you get, there's always more you can do'.