Thor star Chris Hemsworth has been announced as the global ambassador for Tourism Australia's new campaign, which will focus on the country's aquatic and coastal experiences.

Hemsworth commented 'In Australia you're surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us. It wasn't a hard decision to move back to Australia because this part of the world is such a special place. This is the place I want my kids to grow up - that's the world I want them to be part of. I'm really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is'.