British singer/songwriter Jetta has been announced as Redken's latest brand muse, following in the footsteps of Suki Waterhouse and Amber Le Bon.

Jetta, who'll appear in images shot by photographer Matt Irwin, commented 'I'm so excited to join Redken. I've done a couple of extreme things to my hair over the years. I've had a chestnut/auburn mohawk. I've also had it completely white, which looked amazing. But I decided it was a good idea the second time around to do it on my own at home, and that really wasn't a good idea! Since then I have had a Redken hairdresser!'.