TV presenter and fitness enthusiast Davina McCall has been announced as the face of F&F's Activewear range for 2016.

McCall, who's fronted a number of fitness DVDs which have sold over 1.8 million copies, will star in a campaign across in-store advertising, online, social media, in-house magazines, and newsletters to customers and PR. She commented 'It's just really good quality and everything's super flattering. I love the patterned leggings'.