Former Made in Chelsea star Ashley James has joined forces with PETA by dressing up as 'Santa's Little Helper' to encourage everyone to 'keep it fur free under the Christmas tree' this holiday season.

James commented 'Knowing how cruel the industry is, I cannot understand why people buy fur - especially as it's so easy to stay warm with fur free styles. I'm proud to join PETA in asking people to stay on Santa's nice list by keeping fur off their Christmas lists'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.