Model and reality star Danielle Lloyd has announced the launch of her beauty nutrition brand Fit ‘n Yummy, which is 'quick and easy for women who have busy lifestyles under time constraint'.

Lloyd commented 'I felt that even though I train in the gym 3-4 times a week, I needed supplements to assist my training to get all the benefits I need, such as energy boosting, protein and muscle repair, but as a young, busy working mum there wasn't a compact protein range that I could easily make up myself and pop in my bag whilst getting the kids ready for school'.