(RED) co-founder Bono has launched a celebrity campaign to raise funds for the Global Fund to Fight AIDS, with the likes of Kim Kardashian West, Snoop Dogg, The Weeknd, Meryl Streep and Shaquille O'Neal all donating once in a lifetime experiences to an auction.

Launched to coincide with World AIDS Day, participants are encouraged to donate $10 to be in with a chance of winning, with prizes including riding a bike through Central Park with Bono and a makeover with Kim Kardashian West. Other celebrities supporting the initiative include James Franco, Tom Brady, Jimmy Kimmel, Matthew McConaughey, and Ryan Seacrest.