The Apprentice star and entrepreneur Luisa Zissman has collaborated with jewellery designer Antony Hayes to launch The Lulu Collection - solid silver jewellery, incorporating charm bracelets and pendants themed around Zissman's baking business.

She said 'I have always been commercially driven, and I am always looking for innovative ways in which to expand my business empire. I was introduced to Antony Hayes a renowned jewellery designer and together we collaborated to design a collection of exclusive fashion jewellery that I thought would appeal to those who have an innate love of baking like me!'.