H&M has announced a new collaboration with the Musée des Arts Décoratifs (located in the Palais du Louvre, Paris), celebrating the new H&M Conscious Exclusive collection, inspired by the archives of the museum.
French art director and model Julia Restoin Roitfeld is the face of the label's new campaign, and she commented 'I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is brilliant. Especially since it is made with innovative and sustainable materials which are the future of fashion'. The range is available April 7.