Olympic sprinter and gold medallist Usain Bolt has partnered with South African telecommunications provider Telkom to promote fibre technology, appearing in a media campaign and starring in a video in which he thanks his South African fans.

Enzo Scarcella, Telkom's Chief Marketing Officer, commented 'We believe that Bolt, as the fastest person in the world, will assist us in creating awareness of the speed, consistency and reliability that fibre technology offers'.