Singer Sia, known for hits including Breathe Me and Chandelier, has teamed up with PETA to create a computer generated fashion show set to Sia's song Free the Animal, which shows viewers what it would be like to swap places with the animals killed to make the garments on display.

Sia commented 'Cruelty-free vegan fashion is more popular than ever and reflects changing attitudes over killing animals for their skins. I was happy to lend my song Free the Animal to PETA for use in this important PSA'.