Real Madrid footballer Cristiano Ronaldo has been announced as brand ambassador of French telecom group Altice.

Ronaldo will feature in ad campaigns in Portugal, France and Israel, with the brand extending its advertising to Belgium, Luxembourg, Switzerland, the Dominican Republic and the US. Michel Combes, COO Altice Group, said 'This partnership with Cristiano Ronaldo - CR7 - is the testimony of a new step for Altice. The group is in working order and our ambition for the success of the industrial project is illustrated by associating our group with one of the greatest sportsman in the world'.