Sir Bradley Wiggins partners with Halfords


13 11 2015

Halfords has announced an exclusive partnership with Tour de France champion Sir Sir Bradley Wiggins by launching a range of children's bikes.

The retailer and Wiggins have developed a range of light-weight bikes, created with geometry, specifically for riders under 16 years. Wiggins commented 'I wanted to develop a range of bikes for kids of all ages and all abilities to jump on and feel like a Tour de France winner. You don't have to be super fit or kitted out in lycra - these bikes are aimed at everyone, girls and boys, to help more kids get into cycling'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.