Diamonds hitmaker Rihanna has announced the launch of her own beauty and stylist agency, Fr8me, with managing partner Benoit Demouy, formerly of the agency Tracey Mattingly.

The singer revealed the news in an interview with The Hollywood Reporter, saying 'Hair, makeup and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do'. The LA agency is to assist artists in booking commercials, editorial shoots, ad campaigns and red-carpet gigs.