Honest Beauty and its founder Jessica Alba has launched its first branding campaign, #LetsBeHonest, with a mission to celebrate the diversity of beauty today, and inspire women to 'show how they use beauty to bring out their best'.

Alba commented 'Women have their own motivations for how they use beauty in their lives, so we can't wait to see Honest beauties get real with us. We offer tips, tricks and tutorials to show women how to get the look that's right for them and #LetsBeHonest brings it all to life'.