Avengers actor Mark Ruffalo has shared his support for One For The Boys's #InTheNipOfTime campaign, which aims to spread the word that 'men get breast cancer too', with the charity asking people to share topless photos of themselves to raise awareness.

Samuel L Jackson has provided voice over for a clip airing as part of the campaign, with celebrities including Aaron Paul, Phillip Schofield and Ioan Gruffudd tweeting their support. Jackson commented 'The nature of this campaign will hopefully help us spread to the world far and wide, to young people too, who might feel more invincible. The thing about cancer is that it doesn't care who you are, what age you are or where you've been. It can strike at any time and we want to make sure that even with the more rare forms like male breast cancer, we are doing what we can to combat it'.