Real Madrid footballer Cristiano Ronaldo has teamed up with Abbott to become the first global ambassador for the Be The 1 movement, developed to inspire young people around the world to regularly donate blood.

Ronaldo commented 'We can all make a difference by donating blood. Each donation can benefit up to three people in emergency situations and for long-term medical treatments. That's why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives'.