Ruth Jones and Ben Miller have teamed up with Tesco to star in its new ad campaign, which aims to focus on helping customers and re-establish the supermarket's famous 'Every Little Helps' sign-off.

In the ad, Gavin and Stacey star Jones plays mum, Jo, while comedian and actor Miller plays dad, Roger. Jones commented 'Filming the ads was a real laugh. My character Jo likes to think she's the sensible one but actually she's a party girl at heart and she likes the good things in life'.