Quarterback for the New England Patriots and Super Bowl champion Tom Brady has been announced as TAG Heuer's new brand ambassador.

Brady follows in the footsteps of David Guetta, Cara Delevingne, Jessica Korda, Cristiano Ronaldo, Lewis Hamilton, Brad Pitt and Cameron Diaz who have previously worked with the Swiss brand. He commented 'I am thrilled to be part of the TAG ambassador team. The first nice watch I purchased was a TAG. So, it looks like I've now come full circle with this admired company'.