Premium sports lifestyle brand, '47, has announced it is expanding its partnership with Liverpool Football Club to create co-branded headwear, scarves, and gloves as part of an exclusive five year global deal.
'47's co-owner Steven D'Angelo said 'Partnering with Liverpool FC gives us a unique opportunity to introduce football fans in the UK to our premium sports apparel. Expanding our global football presence is a natural next step for the brand, which has traditionally focused on US sports leagues until now'.