Veronica Mars star Kristen Bell has partnered with Rotary for its 'This Close' public awareness campaign for polio eradication.

Bell, who has two daughters, features in ads raising her thumb and forefinger in the 'this close' gesture, with the tagline 'we're this close to ending polio'. She commented 'Polio can be prevented with just 60 cents worth of vaccine - there's absolutely no reason any child should suffer from it. Hopefully by lending my voice to send this message, I can help rid the world of polio forever'. Rotary's campaign is also supported by celebrities including Bill Gates, Isabeli Fontana, Jackie Chan, and Manny Pacquiao.