Oscar-winning actress Kate Hudson has been revealed as the face of Campari's 2016 calendar.

The campaign is based around the theme of the 'bitter sweet' taste of the drink, and asks people to select which aspect they identify with more - bitter or sweet. Hudson commented 'I was honoured to be invited to shoot the 2016 Campari Calendar. This year's theme plays off the upcoming election, which is the perfect metaphor for the many Campari flavour choices'.