David Beckham has teamed up with high end menswear brand Kent & Curwen, signing a five year agreement that will see Beckham involved in all aspects of the brand, including product development, advertising and store design, focusing on opening a new flagship store in China.

Beckham, who will also inspire new collections and marketing campaigns, commented 'What I love is that Kent & Curwen has a pedigree and excellence that has been passed not just through generations of Britain's most celebrated style icons, from Laurence Olivier to Michael Caine and Mick Jagger, as well as many others who have worn their products. Our aim is to build on its existing popularity and success in China and establish it as a powerful brand globally'.