Michelle Heaton, Billi Mucklow, Tanya Bardsley, and Billie Faiers are among celebrities supporting the Make Time 2 Play campaign, which aims to highlight the importance of real world play for the development of children, and calls for play to be recognised as 'more than just fun entertainment'.

Heaton, who is a mum of two, commented 'As a mum, I know it's tempting to hand kids a device to keep them entertained, but it's really important it's not the only type of playtime they get. It doesn't have to be expensive - it's just about engaging them and their imagination'.