John Legend has been announced as a L'Oréal Paris spokesperson, joining stars including Julianne Moore, Doutzen Kroes, Naomi Watts, Blake Lively, Karlie Kloss and Eva Longoria to appear in an advert in which he covers Edith Piaf's La Vie En Rose to promote the brand's Collection Exclusive La Vie En Rose, a collection of five pink lipsticks.

Legend commented 'It's no secret that L'Oréal Paris is a powerful brand but I personally feel like it's a brand that pays tribute to women, in every single way. It constantly encourages them getting all the confidence they should always have, because they're all beautiful inside out, because they're all worth it'.