Black Magic hitmakers Little Mix have teamed up with People for the Ethical Treatment of Animals (PETA) to feature in its new ad campaign, shot by photographer Trevor Leighton, which demands an end to the suffering of wild animals in circuses.

Little Mix member Leigh-Anne Pinnock commented 'We were shocked to learn that wild animals are still suffering in circuses. Animals don't jump through rings of fire for fun – they do so out of fear, and it's time to ban this so-called form of entertainment once and for all. There's no reason why animals should still be suffering in circuses, and we hope that by posing for this ad, we'll be doing our bit to help ban the use of wild animals in circuses'.