British actress, TV presenter and singer Denise van Outen has joined forces with DryNites to front its Confident Kids 24/7 campaign, which aims to provide parents with tools and advice to boost their child's confidence and overcome challenges such as bedwetting.

Van Outen commented 'I truly believe that from an early age it is important to build the foundations of confidence and encourage kids to believe in themselves'. For more information visit www.drynites.co.uk.