Czech model and TV host Petra Nemcova has been announced as brand ambassador for denim label Level 99, and will star as the new face for the brand's eco collection, featuring Forever Black and Forever White jeans.

Nemcova commented 'I am so excited to be working with Level 99 Jeans and support their amazing efforts to produce products with incredible green innovations that are helping to restore the environment. The designs are so chic and Level 99 Jeans are conveying such an important message to their consumers, that they can make smart, environmentally sound choices with power, whilst maintaining a luxurious look and feel'.