British model and DJ Amber Le Bon has been announced as Redken's new brand muse.

Le Bon, who appears in a print and digital campaign for the brand's Bronde Sombre Haircolor, commented 'It's so exciting to be Redken's new muse! I love having healthy hair, but I also love playing with my colour, so it's important to have a really great colourist and the best products'. Le Bon follows in the footsteps of Suki Waterhouse, who recently fronted a campaign for the brand's Diamond Oil Glow Dry product.