Former footballer Rio Ferdinand, alongside other celebrities including David Luiz, Steven Gerrard, Gareth Bale, Jake Humphrey, Owen Hargreaves, Michael Owen and Robbie Savage, stars in BT's new ad campaign to support the launch of European football on its BT Sport channel.
The new TV campaign pays homage to the 'glitz, glamour and spectacle of the tournament' and features British talent, tournament legends and players from some of the top teams around the world.