Grammy Award winning British singer Sam Smith has joined forces with Balenciaga, starring in a video to promote its autumn/winter 2015 men's collection, which he and the brand posted on social media.

The partnership marks Smith's first ever collaboration with a fashion house, and Balenciaga Creative Director Alexander Wang commented 'Beyond his tremendous talent, Sam Smith conveys a quiet elegance and a subtle sensuality that are perfect for Balenciaga. He represents both sensitivity and power - the dualities of the Balenciaga man'.