US actress Bella Thorne has been announced as the face of denim brand Miss Me's autumn/winter 2015 campaign, Let Yourself Shine.

Thorne, best known for appearing in TV series Shake It Up!, was chosen because she 'exemplifies the new generation of young Hollywood' and encourages young women to be comfortable in their own skin, advising 'Don't care so much about what people think of you. Be confident. Be sexy. Be bold. Be yourself. Be everything you see in the mirror'. The campaign launches this month, with behind the scenes content featured on MissMe.com.