Hugo Taylor, formerly of Made In Chelsea and now Taylor Morris eyewear founder, has been announced as ambassador for Rainbow Trust Children's Charity, which supports families caring for a child with a life threatening or terminal illness.

Taylor, who recently completed the London Marathon in aid of the charity, said 'Rainbow Trust makes a huge difference to families who have a child suffering from a serious illness and becoming an ambassador means I will get to work even closer with their great team to help support a vital cause'. His role will include representing the charity, meeting donors and families, and promoting the charity's work.