AM Concepts UK has announced the launch of its sister company Profile Talent UK, and has signed celebrities including models Lucy Pinder and Rhian Sugden, former Coronation Street actor Oliver Mellor, and Geordie Shore stars Nathan Henry and Chloe Etherington.

Adam Muddle, Managing Director of Profile Talent UK and AM Concepts UK, commented 'For a number of years I have spotted a gap in the market to launch a professional agency for talent both those in TV already, but also for those who come into the public eye and find themselves with an overnight profile. We are delighted with the roster we are launching with and will be adding some more names to the mix in the coming weeks'.