Pure Gym has announced six time Olympic gold medal winner Sir Sir Chris Hoy as an investor, special adviser and ambassador.

Hoy joins the brand as it opens its 100th club, and commented 'I have followed Pure Gym's swift expansion over the past few years and have admired the way in which they have changed the gym market for the benefit of consumers of all ages, abilities and interests. The quality of their product, as well as the value they offer to members, is excellent, and I have also been hugely impressed by the knowledge and professionalism of all of their staff and fitness instructors'.