X-Men star Hugh Jackman has partnered with Keurig Green Mountain, Inc to launch Laughing Man coffee.

The product is a result of Jackman visiting Ethiopia, where he met a young coffee farmer named Dukale, and went on to open the Laughing Man café. Jackman commented 'We started Laughing Man to fulfil a promise I made to share the amazing story of an Ethiopian coffee farmer named Dukale. Six years later, it's humbling to know, through this agreement, Dukale's exceptional coffee, among other Laughing Man products, will be enjoyed through the convenience of the Keurig brewing system'.