British model Chloe Lloyd has been announced as the face of hair removal brand BIC Soleil.

Lloyd commented 'For me, leg season is all year round and so BIC is a brand that I use every season! I am really excited to be the face of BIC Soleil this summer - I have recently shot a super fun bikini campaign in Spain and before that I was in Colombia for a beach shoot, and so it's vital that my legs always look as smooth and glowing as possible'.