Penélope Cruz, Kate Winslet, Lupita Nyong'o and Lily Collins have teamed up to feature in Lancôme Advanced Génifique's #LoveYourAge campaign, aimed at encouraging British women to celebrate the age they are and feel more confident about it.

In the campaign, the brand's celebrity ambassadors declare their age and are inviting other women to do the same. Cruz commented 'I think they've been asking me how I feel about getting older since I was 20! So, always my way to fight that was to ignore those questions. That's not the way I see things. I'm just grateful for what I have, and I will feel like this when I am 50 and when I am 60 and hopefully a 100, because it's only more to celebrate'.