British model Daisy Lowe has been announced as the first ambassador for London Fashion Weekend, taking place 24-27 September.

Caroline Rush, CBE, Chief Executive British Fashion Council commented 'Daisy is a fantastic ambassador of British fashion. We have worked with her for many years and are delighted that she is joining the London Fashion Weekend team'. Lowe, who has previously featured in campaigns for Eleven Paris, American Eagle Outfitters and Rodial, said 'I am so thrilled to be an ambassador for London Fashion Weekend, having worked with Caroline and the British Fashion Council over the years'.