Made In Chelsea star Alexandra 'Binky' Felstead has been announced as the new face of hair extensions brand Easilocks, launching hair styling tool the Easilocks Hair Hero, which can be used to create curls, waves or sleek hair.

Felstead commented 'With a crazy filming schedule it's so important for my beauty regime to be as quick and easy as possible, and the Hair Hero is an absolute lifesaver!'. Easilocks founder Shane O'Sullivan said 'I have so many clients asking to recreate Binky's look - so for me, she was the perfect choice!'.