South African born model and actress Nicola Breytenbach has been announced as the face of Royal Asscher, and stars in its new ad campaign, shot by photographer Anthony Friend.

Lita Asscher, President of Royal Asscher of America, said 'At Royal Asscher we believe that Nicola reflects the perfect image of our clientele: the new modern princess. Working closely together for the Diamond Empowerment Fund, an international non-profit organisation supporting education initiatives in diamond producing countries, I have long admired her energy and passion for philanthropy'.