Game of Thrones star Kristofer Hivju has teamed up with Wyndham Hotel Group to feature in a campaign for its new loyalty programme, Wyndham Rewards.
Hivju stars as the Wyndham Rewards Wyzard, an 'empowering, optimistic character who magically appears with his signature blue smoke to reward members during their travels'. Josh Lesnick, Executive Vice President and Chief Marketing Officer at Wyndham Hotel Group, commented 'We are thrilled to launch a marketing campaign that uses a fun, whimsical approach to show how simple and easy it is for members to earn and redeem the rewards they deserve across our portfolio of iconic brands'.